Enjoy a variety of sustainable brands

Fashion Roots is a Canadian-based premium fashion brand house featuring European fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.

Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.

Sustainability at Fashionroots.ca

At Fashionroots.ca, managed by IAM Fashion Consulting, sustainability isn't just a buzzword—it's the foundation of everything we do. Drawing inspiration from leaders in slow, ethical fashion like Lora GENE, we’ve embedded eco-consciousness in every aspect of our brand.


🌱 Materials & Waste Management

  • Made-to-order model: Most of our collections are produced only when you place an order, minimizing surplus and eliminating excess inventory—a practice embraced by sustainable brands like Lora GENE thethinkingwatermill.com+15loragene.com+15loragene.netlify.app+15.

  • Natural-first fabrics: Over 95% of our materials are natural—organic cotton, linen, wool, silk—sourced from certified suppliers (e.g., OEKO‑Tex, GOTS). For functional finishes like pleats or stretch, we use recycled synthetics (e.g., recycled polyester, Tencel) only when necessary .

  • Zero-waste pattern cutting: We design to reduce textile waste, and any offcuts from tailoring are upcycled into accessories (scrunchies, scarves, patches).


🌍 Ethical & Transparent Sourcing

  • Certified supply chains: We collaborate exclusively with OEKO‑Tex and GOTS certified mills and factories to ensure materials and processes meet the highest environmental and social standards loragene.com+1loragene.netlify.app+1.

  • European craftsmanship: Our fabrics—silk from France and England, wools and cottons from Italy, linens from Bulgaria—are carefully chosen to maintain traceability and reduce transport emissions.

  • https://traitim.vn/wp-content/uploads/2023/06/Sustainable-Fashion.jpg

🔄 Circular & Conscious Care

  • Durable-by-design: Each garment is crafted with longevity in mind—from strong seams and timeless design to quality fabrics—so you can wear it season after season.

  • Gentle garment care: We provide care guides (e.g., cooling washes, line drying) to extend the lifespan of your clothing.

  • Repair & recycle incentives: Soon, we’ll introduce a take-back program that offers discounts for returning used Fashionroots items for repair, resale, or recycling.

  • https://immago.com/wp-content/uploads/2020/11/social-sustainable-fashion.jpg

💡 Sustainability in Action

  1. Resource-efficient design: Following sustainable design principles—using low-impact materials and designing for reuse—aligns us with best practices in eco-fashion loragene.com.

  2. Materials traceability: We stay aligned with evolving standards like the Higg Index to measure and report our environmental impact en.wikipedia.org+2en.wikipedia.org+2redressdesignaward.com+2.

  3. Transparency & accountability: We share information about our supply chain and sustainability progress, avoiding greenwashing by grounding all claims with certifications and data .


🎯 Our Commitment

Fashionroots.ca proudly stands for:

  • Intentional production: Every item is made with purpose—not overproduced.

  • Nurturing people and planet: We prioritize fair practices, traceability, and environmental stewardship.

  • Continuous improvement: We set annual targets—more recycled content, less waste, enhanced traceability—and revisit them regularly.


Your Role in Our Story

  • Choose longevity: Care for your pieces as valued items—wash less, mend more, wear longer.

  • Spread awareness: Tell others about sustainable choices and shine a light on ethically driven brands.

  • Engage with us: We welcome feedback, collaboration ideas, and dialogue as part of our collective journey.

  • https://images.trends9.com/wp-content/uploads/2023/09/sustainable-fashion-2-trends9-1.png

In Summary

At Fashionroots.ca, sustainability is woven into our mission—from conception to care. Inspired by best practices in slow fashion, we aim to bring you effortless elegance designed for the long haul, backed by responsibility and integrity.

Join us in redefining fashion—where every garment is rooted in purpose, respect, and mindful design.

Brands

YVONNE PRIVE
YVONNE PRIVE

YVONNE PRIVE

JIORO
JIORO

JIORO

merrèh
merrèh

merrèh

BIKKEMBERGS
BIKKEMBERGS

BIKKEMBERGS

ARMANI EXCHANGE
ARMANI EXCHANGE

ARMANI EXCHANGE

ARMANI JEANS
ARMANI JEANS

ARMANI JEANS

EMPORIO ARMANI
EMPORIO ARMANI

EMPORIO ARMANI

JUST CAVALLI
JUST CAVALLI

JUST CAVALLI

Egon Von Furstenberg
Egon Von Furstenberg

Egon Von Furstenberg

GUESS
GUESS

GUESS

INVICTA
INVICTA

INVICTA

ITALIA INDEPENDENT
ITALIA INDEPENDENT

ITALIA INDEPENDENT

JACOB COHEN
JACOB COHEN

JACOB COHEN

KARL LAGERFELD
KARL LAGERFELD

KARL LAGERFELD

LEE
LEE

LEE

We make things that work better and last longer.

JIORO is a Canadian-designed, European-crafted women’s fashion brand that fuses timeless elegance with sustainable luxury. Drawing inspiration from nature’s silhouettes, cultural motifs and artistic expression, JIORO offers resort wear, refined day-to-evening pieces and artisan-crafted accessories that cater to the modern, mindful woman. With a commitment to ethical production, eco-conscious materials and long-lasting style, JIORO empowers women to live beautifully and wear their values. Discover the collection of dresses, tops, outerwear and accessories that meet sophisticated design with conscious craftsmanship.

Merréh is a luxury skincare brand rooted in the blend of nature and science. Crafted with pure, high-quality ingredients like grape-derived extracts and essential oils, Merréh products are designed to transform everyday routines into mindful rituals for skin, mind and spirit. With a philosophy of “Second Nature,” the brand pairs innovative cosmetic technology with eco-conscious practices—using recycled packaging and harnessing circular-economy ingredients from the wine industry. If you seek premium skincare that’s effective, elegant and sustainable, Merréh delivers with texture, results and meaning.

merrèh

View all

YVONNE PRIVÉ is a European premium fashion label known for its sophisticated silhouettes, refined tailoring, and feminine allure. Designed for women who exude confidence and grace, the brand offers versatile collections that transition seamlessly from day to night. Each piece combines modern aesthetics with timeless craftsmanship, focusing on premium fabrics and meticulous detail. YVONNE PRIVÉ celebrates elegance, independence, and the power of understated luxury — redefining modern femininity with every collection.

YVONNE PRIVE

View all

Looking for a new retailer? Join us today: