Enjoy a variety of sustainable brands

Fashion Roots is a Canadian-based premium fashion brand house featuring European fashion and beauty brands focused on sustainable production. Fashion Roots is connecting conscious shoppers with premium European fashion and beauty brands. Curated with a focus on authenticity, sustainability, and timeless design, Fashion Roots brings together labels focused on sustainability such as JIORO, MERRÉH, LORA GENE and YVONNE PRIVÉ — offering customers exclusive access to limited collections, designer collaborations, and end-of-season treasures.

Every brand featured on Fashion Roots shares a commitment to ethical production, quality craftsmanship, and style with purpose. Whether you’re exploring resortwear, elegant dresses, or eco-luxury skincare, Fashion Roots is your destination for curated European artistry delivered straight from the source.

Brands

YVONNE PRIVE

JIORO

merrèh

BIKKEMBERGS

ARMANI EXCHANGE

ARMANI JEANS

EMPORIO ARMANI

JUST CAVALLI

Egon Von Furstenberg

GUESS

INVICTA

ITALIA INDEPENDENT

JACOB COHEN

KARL LAGERFELD

LEE

We make things that work better and last longer.

JIORO is a Canadian-designed, European-crafted women’s fashion brand that fuses timeless elegance with sustainable luxury. Drawing inspiration from nature’s silhouettes, cultural motifs and artistic expression, JIORO offers resort wear, refined day-to-evening pieces and artisan-crafted accessories that cater to the modern, mindful woman. With a commitment to ethical production, eco-conscious materials and long-lasting style, JIORO empowers women to live beautifully and wear their values. Discover the collection of dresses, tops, outerwear and accessories that meet sophisticated design with conscious craftsmanship.

SUEDE-LOOK BLAZER WITH ASYMMETRICAL CLOSURE IN BROWN- ESSENTIALS

$635.00

SUEDE-LOOK BLAZER WITH ASYMMETRICAL CLOSURE IN BROWN- ESSENTIALS

$635.00

BUFFER SLEEVE DENIM BLAZER - ESSENTIALS

$613.00

BUFFER SLEEVE DENIM BLAZER - ESSENTIALS

$613.00

STRIPED PANTS WITH HIGH WAIST AND WIDE LEG IN BEIGE - ESSENTIALS

$350.00

STRIPED PANTS WITH HIGH WAIST AND WIDE LEG IN BEIGE - ESSENTIALS

$350.00

STRIPED VISCOSE BLEND VEST IN BEIGE - ESSENTIALS

$371.00

STRIPED VISCOSE BLEND VEST IN BEIGE - ESSENTIALS

$371.00

TRIANGLE TOP IN VELVET - AMAZONIA

$186.00

TRIANGLE TOP IN VELVET - AMAZONIA

$186.00

Merréh is a luxury skincare brand rooted in the blend of nature and science. Crafted with pure, high-quality ingredients like grape-derived extracts and essential oils, Merréh products are designed to transform everyday routines into mindful rituals for skin, mind and spirit. With a philosophy of “Second Nature,” the brand pairs innovative cosmetic technology with eco-conscious practices—using recycled packaging and harnessing circular-economy ingredients from the wine industry. If you seek premium skincare that’s effective, elegant and sustainable, Merréh delivers with texture, results and meaning.

YVONNE PRIVÉ is a European premium fashion label known for its sophisticated silhouettes, refined tailoring, and feminine allure. Designed for women who exude confidence and grace, the brand offers versatile collections that transition seamlessly from day to night. Each piece combines modern aesthetics with timeless craftsmanship, focusing on premium fabrics and meticulous detail. YVONNE PRIVÉ celebrates elegance, independence, and the power of understated luxury — redefining modern femininity with every collection.