Our Stories

Stories

Welcome to the Stories page of Fashionroots.ca, curated by IAM Fashion Consulting. Inspired by Lora GENE’s thoughtful storytelling approach, it brings together in‑depth articles celebrating craftsmanship, fabrics, and the conscious journey behind every piece.

Featured Stories

✨ The Ethereal Beauty of Organza Silk

Discover the delicate elegance and structural allure of organza silk—from its ancient origins to modern care tips. A celebration of timeless craftsmanship and airy refinement.

🌾 Cotton Reveries: Debunking Myths

A deep dive into sustainable cotton: its real environmental footprint, production truths, and guidance on choosing better cotton fabrics.

🌀 Is Silk Washable? A Fresh Perspective

Challenge the misconception that silk is fragile. Learn why it's strong, natural, and surprisingly easy to care for—loving your pieces longer 

https://www.loragene.com/media/catalog/product/cache/3908530a1b20cc3b5fbf9bee2cb12fa9/l/o/lora-gene-full-look-printed.jpg

🐑 From Farm to Fashion: Mohair

Explore the world of mohair—from farm origins to luxurious knitwear—and understand the ethical care behind its production.

https://www.loragene.com/media/catalog/product/cache/69f06fa2ccb091fe7d7635677f5bd1c5/i/n/indy_jacket_loragene-f.jpg

🌿 All Things Linen

Uncover the breathability, hypoallergenic properties, and longevity of linen fabrics, plus practical tips for softening and styling linen pieces 

https://www.loragene.com/media/catalog/product/cache/01e80e543a25e96ff206510127847452/1/6/161a7976.jpg

New & Upcoming Stories

  • Cotton Reveries – March 1, 2025

  • Organza Silk Spotlight – May 4, 2025

  • Plus upcoming deep dives into alpaca fibers, sustainable dyeing, artisan portraits, and seasonal guides.

Why We Share Stories

  • Educate with depth: Share behind‑the‑scenes insights that elevate appreciation for slow fashion.

  • Connect over values: Our stories affirm our shared commitment to mindful design and thoughtful wear.

  • Guide care & longevity: Empower you with practical tips to extend the life of your wardrobe.

  • https://www.loragene.com/media/catalog/product/cache/0d56812cd75ba453347647cf7929fd05/1/6/161a9027_1.jpg

Join the Conversation

We’d love your thoughts! Feel free to:

  • 📬 Leave comments under each article

  • ✉️ Email ideas or suggestions to info@iamfashion.ca—we’re always keen to know what inspires you

  • 👥 Share your favourite stories with the community

Explore, learn, and be inspired—because every garment carries a narrative worth telling.