{"title":"MEN","description":"\u003cp data-start=\"360\" data-end=\"412\"\u003e\u003cstrong data-start=\"360\" data-end=\"412\"\u003eDiscover Men’s Fashion That Defines Modern Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"738\"\u003eExplore our curated collection of men’s clothing designed for confidence, comfort, and everyday versatility. From tailored shirts and premium knitwear to relaxed essentials and statement outerwear, our MEN category brings together high-quality pieces that elevate your wardrobe for work, weekends, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1058\"\u003eWhether you’re looking for sharp business attire, contemporary casualwear, or seasonal must-haves, you’ll find timeless styles crafted from quality materials and designed to last. Complete your look with premium footwear, accessories, and signature pieces from established and emerging brands across Europe and beyond.\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1156\"\u003eShop men’s fashion that reflects your lifestyle — refined, modern, and effortlessly stylish.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"viscose-kimono-star-dust","title":"VISCOSE KIMONO - STAR DUST","description":"\u003cp\u003eThe kimono is the perfect garment for vacation or everyday life in the city, guaranteeing freedom and comfort in movement, combining a flawless look. The model is made of viscose and has delicate lace on the sleeves and at the bottom. 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С внимателно подбрани продукти, предназначени да помогнат да детоксикирате ума, тялото и душата. Те ще подхранят кожата ви и ще я накарат да засияе с нова сила!\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016504140060,"sku":"RGDETOXR","price":181.56,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/RG-set.jpg?v=1764615334"},{"product_id":"white-grape-body-scrub-with-lake-atanasovo-salts","title":"WHITE GRAPE Скраб за тяло с натурални соли","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eСкрабът за тяло с уникална консистенция, натурален състав и моментално действие! Съдържа естествени соли извлечени от Атанасовско езеро. Нежния му допир съчетан с ексфолиращите качества на солните кристали го превръщат в истинска наслада за кожата ви. Маслото от гроздови семки и екстрактът от винени лозови листа го правят силен в борбата с целулита и ефективен в премахването на мъртвите кожни клетки.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-204d31cb-7fff-89b4-01aa-0435c69948fb\"\u003e\u003c\/b\u003e \u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016505188636,"sku":"WGBSNS","price":52.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/3_9125231d-16ad-4833-afa6-c004e0ba557d.jpg?v=1758445376"},{"product_id":"white-grape-algae-body-mask","title":"WHITE GRAPE Маска за тяло с водорасли","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eКомбинацията от масло от гроздови семки и екстракт от спирулина превръщат този продукт в уникален. Спирулината подобрява еластичността на кожата и забавя нейното стареене. Също така има детоксикиращ ефект. Нашата ключова съставка - маслото от гроздови семки я предпазва от свободни радикали и вредното въздействие на околната среда, като в същото време подхранва и омекотява.\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016504500508,"sku":"WGABM","price":55.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/2_50aa2844-ad20-4803-9dec-0cbb83aeef7b.jpg?v=1758445378"},{"product_id":"shampoo-colored-hair","title":"RED GRAPE Шампоан за боядисана коса","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eПодарете на косата си специална грижа! Богатата формула на нашия шампоан включва натурални масла от жожоба, арган и гроздови семки, които имат дълбоко подхранващо действие. Тези съставки възстановяват и възвръщат блясъка и мекотата на боядисаната коса. Добавихме и алое вера, което задържа влагата в косъма и не му позволява да се накъсва. Екстрактите от хмел и коприва уплътняват косъма и нежно се грижат за скалпа. Косата е почистена, подхранена и сияеща!\u003cbr\u003e\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016505155868,"sku":"RGSCH","price":38.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/rg-shampoo-main.jpg?v=1758445377"},{"product_id":"shaping-ritual-white-grape","title":"WHITE GRAPE HYDRATING ELEGANCE ритуал за тяло","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eСъздадохме WHITE GRAPE HYDRATING ELEGANCE ритуал за тяло\u003c\/span\u003e\u003cspan\u003e за всички, които приемат грижата за себе си като неприкосновен ритуал. Моментите на саме ни носят истинска хармония и наслада за сетивата. Продуктите в комплекта ще ви помогнат да обогатите ежедневната козметична рутина. Могат да бъдат перфектния подарък за вас или вашите близки.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016505680156,"sku":"WGHER","price":181.56,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/WG-set-2_d24ab6cf-d177-4471-a40e-e160a11ba70e.jpg?v=1764098764"},{"product_id":"man-set","title":"WHITE GRAPE Ритуал ЗА НЕГО","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eОсвежаващ ритуал за коса и тяло, съчетаващ два продукта, които ще превърнат старта на деня в енергизиращ и ободряващ момент насаме.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eШампоанът нежно отстранява замърсяванията, без да изсушава скалпа, благодарение на балансираната си формула, а душ гелът, завършва ритуала с тонизиране и дълготрайна хидратация на кожата. Тази комбинация от продукти осигурява цялостна грижа, съчетаваща ефективно почистване, интензивна хидратация и свежест, както за косата, така и за тялото.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eСъчетавайки грижа за косата и тялото, този ритуал ви зарежда с увереност и свежест, подготвяйки ви за предизвикателствата на деня. \u003c\/span\u003e\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016505385244,"sku":"WGHIMR","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/shampoo_shower-gel.jpg?v=1764098764"},{"product_id":"white-grape-shampoo","title":"WHITE GRAPE Хидратиращ шампоан за коса","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eОткрийте освежаващия шампоан за коса на Merréh. Деликатната му и ободряваща формула почиства в дълбочина, докато защитава скалпа, благодарение на екстрактите от корен от репей и невен. Маслото от макадамия придава мекота и блясък на всички типове коса. А маслото от гроздови семки и екстрактът от семки и листа на винена лоза защитават от вредното въздействие на околната среда през целия ден. Копринените протеини подхранват и заздравяват косъма.\u003cbr\u003e\u003c\/p\u003e","brand":"merréh Paris","offers":[{"title":"Default Title","offer_id":53016504664348,"sku":"WGRHS","price":38.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/shampoo-WG_6792691e-e633-41ac-8806-e9271f5f76d1.jpg?v=1759396406"},{"product_id":"the-onyx-jude-cotton-trouser","title":"GENE - The Onyx Jude Cotton Trouser","description":"\u003cstyle\u003e#html-body [data-pb-style=RJRASQA]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"RJRASQA\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cbr\u003eTailored in Bulgaria from fine Italian cotton, the Onyx Jude Trouser brings together precision, comfort, and quiet design. 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Its fine pique honeycomb stitch adds subtle texture and depth, enhancing the soft, creamy ivory tone.\u003c\/p\u003e\r\n\u003cp\u003eSourced from a prestigious Italian mill, the yarn offers exceptional softness and durability, delivering breathable warmth that feels as luxurious as it looks. Designed with a clean, classic V-neck and a versatile unisex fit, this sweater effortlessly suits any wardrobe or season.\u003c\/p\u003e\r\n\u003cp\u003eWith its understated sophistication and quiet charm, the Ivory Frame is a refined essential for those who appreciate quality and timeless style.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335306600732,"sku":"GS001-25-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335306633500,"sku":"GS001-25-M","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335306666268,"sku":"GS001-25-L","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335306699036,"sku":"GS001-25-XL","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335306731804,"sku":"GS001-25-2XL","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/ivory-frame-sweater-p.jpg?v=1771445529"},{"product_id":"fig-smoke-jude-cotton-trousers","title":"GENE - Fig Smoke Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=WVA6KVK]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"WVA6KVK\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e Moeed is wearing size 34\/32 and his usual size is 33\/32\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Jude trousers run smaller so please size UP or ask for size advice* Check the size chart for guidance. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from luxurious Italian cotton, the Fig Smoke Jude Trouser marries refined tailoring with effortless comfort. Fully lined in breathable viscose and finished with bound seams, these trousers offer a polished look that feels exceptionally soft against the skin.\u003c\/p\u003e\n\u003cp\u003eA subtle elastic insert at the back waist provides flexible ease while preserving the sleek, classic menswear silhouette. The Jude fits true to traditional sizing — a 36 size matches a 36-inch waist — and comes in three length options (30, 32, 34 inches) to suit your preference.\u003c\/p\u003e\n\u003cp\u003eThoughtful touches include Italian-style front pockets, sculpted back flap pockets with slanted openings, and a gently tapered leg that moves seamlessly from day to night. Roll up the cuff for a casual, cropped vibe perfect for warmer days.\u003c\/p\u003e\n\u003cp\u003eUnderstated yet purposeful, the Fig Smoke Jude is tailored for those who value quiet sophistication without compromise.\u003c\/p\u003e\n\u003cp\u003eMoeed is wearing size 34\/32- he is tall 5.10'' ( his usual size is 32\/32)\u003c\/p\u003e\n\u003cp\u003eFrancis is wearing size 38\/32- he is tall 6.3'' ( his usual size is 36\/34 but he prefers a more fitted look)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335306797340,"sku":"GM001_25-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"32\/32","offer_id":53335306830108,"sku":"GM001_25-1-32\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335306862876,"sku":"GM001_25-1-33\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335306895644,"sku":"GM001_25-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335306928412,"sku":"GM001_25-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335306961180,"sku":"GM001_25-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335306993948,"sku":"GM001_25-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335307026716,"sku":"GM001_25-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335307059484,"sku":"GM001_25-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335307092252,"sku":"GM001_25-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335307125020,"sku":"GM001_25-1-36\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335307157788,"sku":"GM001_25-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335307190556,"sku":"GM001_25-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335307223324,"sku":"GM001_25-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335307256092,"sku":"GM001_25-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335307288860,"sku":"GM001_25-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/jude-purple-1.jpg?v=1771446391"},{"product_id":"midnight-blue-jude-cotton-trousers","title":"GENE - Midnight Blue Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=KLPCOW9]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"KLPCOW9\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eMoeed is wearing size 34\/32 and his usual size is 33\/32\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Jude trousers run smaller so please size UP or ask for size advice*\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eExpertly crafted from fine Italian cotton, the Midnight Blue Jude Trouser blends timeless tailoring with relaxed comfort. Fully lined in breathable viscose and finished with bound seams, these trousers offer a crisp look that feels effortlessly soft.\u003c\/p\u003e\r\n\u003cp\u003eA subtle elastic panel at the back waist provides gentle stretch without altering the classic menswear silhouette. The Jude follows traditional sizing — size 36 corresponds to a 36-inch waist — and comes in three lengths (30, 32, 34 inches) to ensure an ideal fit but it does run smaller because of the elastic back panel. \u003c\/p\u003e\r\n\u003cp\u003eFeatures include Italian front pockets, sculpted back flap pockets with elegant slanted openings, and a clean, tapered leg. Fold the cuffs for a casual, cropped style perfect for warmer days.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335307387164,"sku":"GM001_25-1-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"32\/32","offer_id":53335307419932,"sku":"GM001_25-1-1-32\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335307452700,"sku":"GM001_25-1-1-33\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335307485468,"sku":"GM001_25-1-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335307518236,"sku":"GM001_25-1-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335307551004,"sku":"GM001_25-1-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335307583772,"sku":"GM001_25-1-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335307616540,"sku":"GM001_25-1-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335307649308,"sku":"GM001_25-1-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335307682076,"sku":"GM001_25-1-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335307714844,"sku":"GM001_25-1-1-36\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335307747612,"sku":"GM001_25-1-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335307780380,"sku":"GM001_25-1-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335307813148,"sku":"GM001_25-1-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335307845916,"sku":"GM001_25-1-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335307878684,"sku":"GM001_25-1-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/jude-navy_3eb9d5df-5e4e-47c9-b9b2-2a4592637fd3.jpg?v=1771445652"},{"product_id":"amber-jude-cotton-trousers","title":"GENE - Amber Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=QICWH6P]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"QICWH6P\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eAnton is wearing size 36\/32- his usual size is 34\/32. Moeed is wearing size 34\/32 and his usual size is 33\/32\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Jude trousers run smaller so please size UP or ask for size advice* Check the size chart for guidance. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eTailored in Bulgaria from fine Italian cotton, the Amber Jude Trouser brings a warm glow to a classic silhouette. Fully lined in breathable viscose and finished with bound seams, it’s designed to offer both polish and comfort in equal measure. Design details include Italian front pockets, sculpted back flap pockets with angled entries, and a softly tapered leg. For a cropped, easygoing finish, simply fold the cuff.\u003c\/p\u003e\r\n\u003cp\u003eA discreet elastic panel at the back waist allows for subtle give, maintaining a structured look while adapting to movement. True to traditional menswear sizing — a size 36 equals a 36-inch waist — the Jude is available in three lengths (30, 32, 34 inches) for a personalised fit.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335307944220,"sku":"GM001_25-1-1-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335307976988,"sku":"GM001_25-1-1-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335308009756,"sku":"GM001_25-1-1-1-33\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"32\/32","offer_id":53335308042524,"sku":"GM001_25-1-1-1-32\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335308075292,"sku":"GM001_25-1-1-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335308108060,"sku":"GM001_25-1-1-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335308140828,"sku":"GM001_25-1-1-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335308173596,"sku":"GM001_25-1-1-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335308206364,"sku":"GM001_25-1-1-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335308239132,"sku":"GM001_25-1-1-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335308271900,"sku":"GM001_25-1-1-1-36\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335308304668,"sku":"GM001_25-1-1-1-36\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335308337436,"sku":"GM001_25-1-1-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335308370204,"sku":"GM001_25-1-1-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335308402972,"sku":"GM001_25-1-1-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335308435740,"sku":"GM001_25-1-1-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335308468508,"sku":"GM001_25-1-1-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/jude-pants-oc_51ab6b5c-410f-4eac-8362-853997887d1a.jpg?v=1771445717"},{"product_id":"miel-jude-cotton-trousers","title":"GENE - Miel  Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=VUI8IY6]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"VUI8IY6\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e Anton is wearing size 36\/32- his usual size is 34\/32. Moeed is wearing size 34\/32 and his usual size is 33\/32\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Jude trousers run smaller so please size UP or ask for size advice*\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eCrafted from premium Italian cotton, the Miel Jude Trouser is a warm, golden essential — tailored with precision, designed for ease. Fully lined in breathable viscose and finished with bound seams, it’s as considered on the inside as it is on the surface. Features include Italian front pockets, sculpted back flap pockets with angled entries, and a gently tapered leg. The cuff can be folded for a cropped, relaxed look on warmer days.\u003c\/p\u003e\r\n\u003cp\u003eA discreet elastic panel at the back waist ensures subtle flexibility while maintaining a clean silhouette. True to traditional menswear sizing — a size 36 corresponds to a 36-inch waist — the Jude is available in three lengths (30, 32, 34 inches) for a refined fit.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335308534044,"sku":"GM001_25-1-1-1-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"32\/32","offer_id":53335308566812,"sku":"GM001_25-1-1-1-1-32\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335308599580,"sku":"GM001_25-1-1-1-1-33\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335308632348,"sku":"GM001_25-1-1-1-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335308665116,"sku":"GM001_25-1-1-1-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335308697884,"sku":"GM001_25-1-1-1-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335308730652,"sku":"GM001_25-1-1-1-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335308763420,"sku":"GM001_25-1-1-1-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335308796188,"sku":"GM001_25-1-1-1-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335308828956,"sku":"GM001_25-1-1-1-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335308861724,"sku":"GM001_25-1-1-1-1-36\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335308894492,"sku":"GM001_25-1-1-1-1-36\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335308927260,"sku":"GM001_25-1-1-1-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335308960028,"sku":"GM001_25-1-1-1-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335308992796,"sku":"GM001_25-1-1-1-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335309025564,"sku":"GM001_25-1-1-1-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335309058332,"sku":"GM001_25-1-1-1-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-set_764882c9-bfa0-47d2-92df-d534e9eb6370.jpg?v=1771446151"},{"product_id":"alabaster-jude-cotton-trousers","title":"GENE - Alabaster Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=EJSCQXB]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"EJSCQXB\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e Anton is wearing size 36\/32- his usual size is 34\/32. \u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Jude trousers run smaller so please size UP or ask for size advice*\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eExpertly tailored from fine Italian cotton, the Alabaster Jude Trouser offers a crisp, timeless take on classic menswear. Fully lined in breathable viscose and finished with bound seams, it ensures both polished style and all-day comfort.Designed with Italian front pockets, sculpted back flap pockets featuring angled openings, and a softly tapered leg, the Jude balances sophistication with ease. The cuffs can be folded for a relaxed, cropped look in warmer weather.\u003c\/p\u003e\r\n\u003cp\u003eA subtle elastic panel at the back waist provides gentle stretch while maintaining a clean, structured silhouette. The Jude follows traditional sizing — where size 36 corresponds to a 36-inch waist — and is available in three lengths (30, 32, 34 inches) for a precise fit. \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335309156636,"sku":"GM001_25-1-1-1-1-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"32\/32","offer_id":53335309189404,"sku":"GM001_25-1-1-1-1-1-32\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335309222172,"sku":"GM001_25-1-1-1-1-1-33\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335309254940,"sku":"GM001_25-1-1-1-1-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335309287708,"sku":"GM001_25-1-1-1-1-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335309320476,"sku":"GM001_25-1-1-1-1-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335309353244,"sku":"GM001_25-1-1-1-1-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335309386012,"sku":"GM001_25-1-1-1-1-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335309418780,"sku":"GM001_25-1-1-1-1-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335309451548,"sku":"GM001_25-1-1-1-1-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335309484316,"sku":"GM001_25-1-1-1-1-1-36\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335309517084,"sku":"GM001_25-1-1-1-1-1-36\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335309549852,"sku":"GM001_25-1-1-1-1-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335309582620,"sku":"GM001_25-1-1-1-1-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335309615388,"sku":"GM001_25-1-1-1-1-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335309648156,"sku":"GM001_25-1-1-1-1-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335309680924,"sku":"GM001_25-1-1-1-1-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/alabaster-jude-cotton-pants-f_171bd669-c0a4-4023-8e11-58202e8c8485.jpg?v=1771445837"},{"product_id":"pink-jude-cotton-trousers","title":"GENE - Pink Jude Cotton Trousers","description":"\u003cstyle\u003e#html-body [data-pb-style=M3RU5RI]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"M3RU5RI\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTailored from premium Italian cotton, the Pink Jude Trouser offers a vibrant yet grounded take on classic menswear. Fully lined in breathable viscose and finished with bound seams, it combines effortless comfort with sharp, clean lines. With Italian front pockets, sculpted back flap pockets featuring angled openings, and a gently tapered leg, the Pink Jude is designed for those who appreciate bold color balanced with timeless craftsmanship. The cuffs can be folded for a relaxed, cropped look perfect for warmer days.\u003c\/p\u003e\r\n\u003cp\u003eA discreet elastic panel at the back waist provides subtle stretch without compromising the tailored silhouette. The Jude follows traditional sizing — size 36 corresponds to a 36-inch waist — and is available in three lengths (30, 32, 34 inches) to ensure the perfect fit.\u003c\/p\u003e\r\n\u003cp\u003eMoeed is wearing size 34\/32- his usual size is 33\/32. \u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Jude trousers run smaller so please size UP or ask for size advice*\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/30","offer_id":53335309746460,"sku":"GM001_25-1-1-1-1-1-1-32\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335309779228,"sku":"GM001_25-1-1-1-1-1-1-34\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335309811996,"sku":"GM001_25-1-1-1-1-1-1-34\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335309844764,"sku":"GM001_25-1-1-1-1-1-1-34\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335309877532,"sku":"GM001_25-1-1-1-1-1-1-34\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335309910300,"sku":"GM001_25-1-1-1-1-1-1-35\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335309943068,"sku":"GM001_25-1-1-1-1-1-1-36\/28","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335309975836,"sku":"GM001_25-1-1-1-1-1-1-36\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335310008604,"sku":"GM001_25-1-1-1-1-1-1-36\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335310041372,"sku":"GM001_25-1-1-1-1-1-1-36\/34","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335310074140,"sku":"GM001_25-1-1-1-1-1-1-38\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335310106908,"sku":"GM001_25-1-1-1-1-1-1-38\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335310139676,"sku":"GM001_25-1-1-1-1-1-1-40\/30","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335310172444,"sku":"GM001_25-1-1-1-1-1-1-40\/32","price":506.0,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335310205212,"sku":"GM001_25-1-1-1-1-1-1-42\/30","price":506.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/jude-pink_1e841416-285e-4a00-bba0-85d4d919a409.jpg?v=1771445880"},{"product_id":"pink-frame-v-neck-sweater","title":"GENE - Pink Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=PIDK6TM]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"PIDK6TM\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Pink Frame V-Neck Sweater brings a fresh pop of colour to a classic silhouette. The fine pique honeycomb stitch adds an elevated texture, giving the soft pink hue a subtle depth and quiet elegance.\u003c\/p\u003e\r\n\u003cp\u003eThe yarn, sourced from a renowned Italian mill, offers exceptional softness, breathability, and year-round comfort. Designed with a clean V-neck and a relaxed, unisex fit, the Frame sweater moves easily between wardrobes — effortless on its own or layered.\u003c\/p\u003e\r\n\u003cp\u003eRefined yet playful, the Pink Frame is for those who appreciate colour without compromise — and luxury without loudness.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335310270748,"sku":"GS001-25-1-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335310303516,"sku":"GS001-25-1-M","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335310336284,"sku":"GS001-25-1-L","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335310369052,"sku":"GS001-25-1-XL","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335310401820,"sku":"GS001-25-1-2XL","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/pink-frame-sweater-ff_3.jpg?v=1771445363"},{"product_id":"burnt-orange-frame-v-neck-sweater","title":"GENE - Burnt Orange Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=US9A1AL]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"US9A1AL\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from an ultra-soft cotton-cashmere blend, the Burnt Orange Frame V-Neck Sweater makes a bold yet grounded statement. The fine pique honeycomb stitch lends tactile richness, catching the light in just the right way to enhance the sweater’s warm, sun-dried hue.\u003c\/p\u003e\r\n\u003cp\u003eSpun from yarn sourced at a prestigious Italian mill, it offers exceptional softness, breathability, and all-season versatility. With a relaxed unisex fit and classic V-neckline, the Frame sweater balances elevated texture with a naturally easy silhouette.\u003c\/p\u003e\r\n\u003cp\u003eVibrant yet understated, the Burnt Orange Frame is for those who lean into colour with confidence — and carry warmth wherever they go.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335312105756,"sku":"GS001-25-1-1-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335312138524,"sku":"GS001-25-1-1-M","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335312171292,"sku":"GS001-25-1-1-L","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335312204060,"sku":"GS001-25-1-1-XL","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335312236828,"sku":"GS001-25-1-1-2XL","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/v-neck-or.jpg?v=1771445925"},{"product_id":"fern-frame-v-neck-sweater","title":"GENE - Fern Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=ON1AICE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"ON1AICE\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp data-start=\"171\" data-end=\"442\"\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Fern Frame V-Neck Sweater brings a fresh, natural tone to a timeless silhouette. The fine pique honeycomb stitch adds soft texture and dimension, complementing the calm, leafy green of the fern-inspired hue.\u003c\/p\u003e\r\n\u003cp data-start=\"444\" data-end=\"730\"\u003eCrafted from yarn sourced at a prestigious Italian mill, the sweater offers exceptional softness, breathability, and lightweight warmth — ideal for year-round layering. Designed with a relaxed unisex fit and a clean V-neckline, the Frame sweater moves easily between casual and refined.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp data-start=\"732\" data-end=\"859\"\u003eWith its easy elegance and nature-led colour, the Fern Frame is a versatile staple — subtle, soft-spoken, and quietly striking.\u003c\/p\u003e\r\n\u003cp\u003eModels are wearing size Small for Lora and Medium for Moeed and Anton.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M","offer_id":53335312335132,"sku":"GS001-25-1-1-1-M","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335312367900,"sku":"GS001-25-1-1-1-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335312400668,"sku":"GS001-25-1-1-1-L","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335312433436,"sku":"GS001-25-1-1-1-XL","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335312466204,"sku":"GS001-25-1-1-1-2XL","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/fern-frame-v-neck-sweater-front.jpg?v=1771445621"},{"product_id":"cruz-short-sleeve-cotton-shirt","title":"GENE - Cruz Short Sleeve Cotton shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=OYO9YVE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"OYO9YVE\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eCool, clean, and quietly confident.\u003c\/p\u003e\r\n\u003cp\u003eThe Cruz Short Sleeve Cotton Shirt is crafted from pure organic cotton pique—a textured, breathable weave that feels as good as it looks. The short-sleeve cut and subtle structure give it a relaxed sharpness, while the chest pockets and refined collar nod to utility without going full uniform.\u003c\/p\u003e\r\n\u003cp\u003eAvailable in eight versatile shades, this shirt moves effortlessly from summer evenings out to casual days layered under a blazer.\u003c\/p\u003e\r\n\u003cp\u003eYou can also shop the Cruz Four—a curated bundle of four short-sleeve shirts, available in two distinct palettes: Earthy Tones for a grounded, natural feel, or the Classic Men’s Palette for timeless, versatile essentials. Each set is designed to simplify your wardrobe with a considered rotation of refined staples.\u003c\/p\u003e\r\n\u003cp\u003eMade responsibly. Built to endure. Worn with ease.\u003c\/p\u003e\r\n\u003cp\u003eMoeed is wearing size Medium, Tony is wearing size Large.\u003cbr\u003eThe fit is standard with slightly relaxed shoulders for added comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M \/ White","offer_id":53335312531740,"sku":"GS001-25-3-M-White","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Miel","offer_id":53335312564508,"sku":"GS001-25-3-M-Miel","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Onyx","offer_id":53335312597276,"sku":"GS001-25-3-M-Onyx","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Plum","offer_id":53335312630044,"sku":"GS001-25-3-M-Plum","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Amber","offer_id":53335312662812,"sku":"GS001-25-3-M-Amber","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Alabaster","offer_id":53335312695580,"sku":"GS001-25-3-M-Alabaster","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Forest Green","offer_id":53335312728348,"sku":"GS001-25-3-M-Forest Green","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ White","offer_id":53335312761116,"sku":"GS001-25-3-L-White","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Miel","offer_id":53335312793884,"sku":"GS001-25-3-L-Miel","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Onyx","offer_id":53335312826652,"sku":"GS001-25-3-L-Onyx","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Plum","offer_id":53335312859420,"sku":"GS001-25-3-L-Plum","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Amber","offer_id":53335312892188,"sku":"GS001-25-3-L-Amber","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Alabaster","offer_id":53335312924956,"sku":"GS001-25-3-L-Alabaster","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Forest Green","offer_id":53335312957724,"sku":"GS001-25-3-L-Forest Green","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ White","offer_id":53335312990492,"sku":"GS001-25-3-XL-White","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Miel","offer_id":53335313023260,"sku":"GS001-25-3-XL-Miel","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Onyx","offer_id":53335313056028,"sku":"GS001-25-3-XL-Onyx","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Plum","offer_id":53335313088796,"sku":"GS001-25-3-XL-Plum","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Amber","offer_id":53335313121564,"sku":"GS001-25-3-XL-Amber","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Alabaster","offer_id":53335313154332,"sku":"GS001-25-3-XL-Alabaster","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Forest Green","offer_id":53335313187100,"sku":"GS001-25-3-XL-Forest Green","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ White","offer_id":53335313219868,"sku":"GS001-25-3-2XL-White","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Miel","offer_id":53335313252636,"sku":"GS001-25-3-2XL-Miel","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Onyx","offer_id":53335313285404,"sku":"GS001-25-3-2XL-Onyx","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Plum","offer_id":53335313318172,"sku":"GS001-25-3-2XL-Plum","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Amber","offer_id":53335313350940,"sku":"GS001-25-3-2XL-Amber","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Alabaster","offer_id":53335313383708,"sku":"GS001-25-3-2XL-Alabaster","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Forest Green","offer_id":53335313416476,"sku":"GS001-25-3-2XL-Forest Green","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M \/ Rose","offer_id":53335313449244,"sku":"GS001-25-3-M-Rose","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L \/ Rose","offer_id":53335313482012,"sku":"GS001-25-3-L-Rose","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Rose","offer_id":53335313514780,"sku":"GS001-25-3-XL-Rose","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ Rose","offer_id":53335313547548,"sku":"GS001-25-3-2XL-Rose","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-shirt-cream-p.jpg?v=1771445344"},{"product_id":"the-hawthorn-parka-in-navy","title":"GENE - The Hawthorn Parka in navy","description":"\u003cstyle\u003e#html-body [data-pb-style=TTL0XWI]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"TTL0XWI\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWeatherproof by design. British by nature.\u003c\/p\u003e\r\n\u003cp\u003eThe Hawthorn Parka is crafted from 100% waterproof waxed cotton by British Millerain—the legendary fabric mill trusted for its durability since 1880. Cut in a deep navy blue and trimmed with warm ochre detailing, it brings modern edge to a timeless outdoor essential.\u003c\/p\u003e\r\n\u003cp\u003eDesigned with utility at its core, it is effectively a storm-proof placket. It features oversized flap pockets and a structured hood. Every detail is built for resilience—from unpredictable weather to everyday wear. Finished to stand apart. This is the parka, refined.\u003c\/p\u003e\r\n\u003cp\u003eAnton is wearing size Large. \u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThis jacket runs bigger so please size down or ask us for size advice* \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335313613084,"sku":"GP001-25-S","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335313645852,"sku":"GP001-25-M","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335313678620,"sku":"GP001-25-L","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335313711388,"sku":"GP001-25-XL","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335313744156,"sku":"GP001-25-2XL","price":1085.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/hawthorn-blue-parka-front.jpg?v=1771445398"},{"product_id":"the-cove-six","title":"GENE - THE COVE SIX","description":"\u003cstyle\u003e#html-body [data-pb-style=OT49M0T]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"OT49M0T\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eSix shirts. One on us.\u003c\/p\u003e\r\n\u003cp\u003eThe Cove Six is your wardrobe reset—six long-sleeved Cove shirts, crafted from breathable organic cotton piqué and designed to work hard across your week.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRetail value: £1,530\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eYour price: £375\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eOnce you place your order, just email us your preferred colours and sizes—we’ll tailor the set to you.\u003c\/p\u003e\r\n\u003cp\u003eBuilt for rotation. Designed to last.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335313809692,"sku":"C6-25-XS","price":2815.2,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335313842460,"sku":"C6-25-S","price":2815.2,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335313875228,"sku":"C6-25-M","price":2815.2,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335313907996,"sku":"C6-25-L","price":2815.2,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335313940764,"sku":"C6-25-XL","price":2815.2,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335313973532,"sku":"C6-25-2XL","price":2815.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cove-shirt-six-1_cdf81e13-a969-40fe-aeeb-7680a3ee7ba8.jpg?v=1771446229"},{"product_id":"white-cove-cotton-pique-classic-shirt","title":"GENE - White Cove Cotton Piqué Classic Shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=JJFTYTP]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"JJFTYTP\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eA staple with quiet structure.\u003c\/p\u003e\n\u003cp\u003eThe Cove Shirt is crafted from organic cotton piqué—a textured, breathable weave that lends subtle form without stiffness. The long sleeves and tailored cut offer a more refined silhouette, while the soft collar and clean finish keep it relaxed.\u003c\/p\u003e\n\u003cp\u003eEasy to wear, easy to layer—this is the kind of shirt that bridges everyday ease and considered detail.\u003c\/p\u003e\n\u003cp\u003eSmart enough for work. Relaxed enough for everything after.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAnton is wearing size Large, Moeed is wearing size Medium. \u003c\/p\u003e\n\u003cp\u003eThe fit is loose but structured. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335314039068,"sku":"CoveS1-25-XS","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335314071836,"sku":"CoveS1-25-S","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335314104604,"sku":"CoveS1-25-M","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335314137372,"sku":"CoveS1-25-2XL","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335314170140,"sku":"CoveS1-25-XL","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335314202908,"sku":"CoveS1-25-L","price":289.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/miel-jude-cotton-trousers-cove_1.jpg?v=1771445692"},{"product_id":"noir-frame-v-neck-sweater","title":"GENE - Noir Frame V-Neck Sweater","description":"\u003cstyle\u003e#html-body [data-pb-style=MEWPJE8]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"MEWPJE8\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted in Bulgaria from a luxurious cotton-cashmere blend, the Noir Frame sweater brings quiet strength to a timeless silhouette. Its fine piqué honeycomb stitch adds subtle texture and depth, rendered in a deep, true black that anchors any wardrobe.\u003c\/p\u003e\r\n\u003cp\u003eSpun from premium Italian yarn, this piece offers exceptional softness, breathability, and lightweight warmth—ideal for layering across seasons. Designed with a clean V-neckline and a relaxed unisex fit, it moves effortlessly between refined and casual.\u003c\/p\u003e\r\n\u003cp\u003eUnderstated yet intentional, Noir Frame is a foundation piece—versatile, grounding, and built to outlast trends.\u003c\/p\u003e\r\n\u003cp\u003eModels wear size Small (Lora) and Medium (Moeed and Anton).\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335314268444,"sku":"GS001-25-1-1-1-3-S","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335314301212,"sku":"GS001-25-1-1-1-3-M","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335314333980,"sku":"GS001-25-1-1-1-3-L","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335314366748,"sku":"GS001-25-1-1-1-3-XL","price":432.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335314399516,"sku":"GS001-25-1-1-1-3-2XL","price":432.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/nori-frame-sweater_9ce939a3-6e3a-49aa-89cd-0339e7deff30.jpg?v=1769561908"},{"product_id":"the-classic-cruz-four","title":"GENE - The Classic Cruz Four","description":"\u003cstyle\u003e#html-body [data-pb-style=H5TL80D]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"H5TL80D\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eFour shirts. Three paid. One’s on us.\u003c\/p\u003e\r\n\u003cp\u003eMeet The Cruz Four — a limited-time bundle of our signature Cruz shirt in four versatile shades. Crafted from premium cotton pique with a sharp yet effortless fit, these shirts are designed to move with you from weekday to weekend.\u003c\/p\u003e\r\n\u003cp\u003eBuy three, and we’ll gift you the fourth. It’s our way of saying thanks — and making sure you’re always stocked with go-to style.\u003c\/p\u003e\r\n\u003cp\u003eWhat’s included:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e4 x Cruz shirts in a curated selection of colours\u003c\/li\u003e\r\n\u003cli\u003eClassic fit with refined tailoring\u003c\/li\u003e\r\n\u003cli\u003eBreathable, durable cotton pique\u003c\/li\u003e\r\n\u003cli\u003eYour everyday essential — upgraded\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003eFour shirts you’ll actually wear. One less thing to think about.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335314465052,"sku":"CF01-25-XS","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335314497820,"sku":"CF01-25-S","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335314530588,"sku":"CF01-25-M","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335314563356,"sku":"CF01-25-2XL","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335314596124,"sku":"CF01-25-XL","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335314628892,"sku":"CF01-25-L","price":1582.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-four-m_0ab807e3-1429-4f9f-b44b-2cc2c6762717.jpg?v=1771445778"},{"product_id":"the-cruz-lite-short-sleeve-shirt","title":"GENE - The Cruz Lite Short Sleeve Shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=POWODA4]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"POWODA4\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eA pared-back essential — no pockets, no fuss.\u003c\/p\u003e\n\u003cp\u003eThe Cruz Lite is our streamlined take on the classic short sleeve shirt. Cut from the same premium cotton pique as our original Cruz, it features a clean silhouette with no chest pockets, giving it a lighter, more minimal profile.\u003c\/p\u003e\n\u003cp\u003eWhether worn open over a tee or buttoned up on its own, this is your go-to for effortless warm-weather style — clean, sharp, and totally versatile.\u003c\/p\u003e\n\u003cp\u003eKey Details:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% soft-touch cotton pique\u003c\/li\u003e\n\u003cli\u003eShort sleeve, no-pocket design\u003c\/li\u003e\n\u003cli\u003eTailored yet relaxed fit\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003eDesigned for everyday ease\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eThe Cruz Lite: All the signature style of the original — just stripped back to the essentials.\u003c\/p\u003e\n\u003cp\u003eMoeed is wering size Medium, Anton is wearing the Large. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335314727196,"sku":"CL01-25-XS","price":255.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335314759964,"sku":"CL01-25-S","price":255.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335314792732,"sku":"CL01-25-M","price":255.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335314825500,"sku":"CL01-25-L","price":255.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335314858268,"sku":"CL01-25-XL","price":255.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335314891036,"sku":"CL01-25-2XL","price":255.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-purple-a.jpg?v=1771445804"},{"product_id":"the-essential-silk-t-shirt","title":"GENE - The Essential Silk T-shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=P3CWUV8]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"P3CWUV8\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eKnitted from 100% pure silk, this short-sleeved t-shirt offers a naturally breathable, lightweight feel with a refined finish. Designed with a relaxed fit and subtle sheen, it brings effortless polish to everyday dressing—perfect worn solo or layered under tailoring.\u003c\/p\u003e\n\u003cp\u003eMoeed is wearing size XL.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M","offer_id":53335314956572,"sku":"STM-25-M","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335314989340,"sku":"STM-25-L","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335315022108,"sku":"STM-25-XL","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335315054876,"sku":"STM-25-2XL","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"3XL","offer_id":53335315087644,"sku":"STM-25-3XL","price":165.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/white-silk-tee_1.jpg?v=1771445757"},{"product_id":"the-cruz-lite-five","title":"GENE - The Cruz Lite Five","description":"\u003cstyle\u003e#html-body [data-pb-style=QLOUEIL]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"QLOUEIL\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eA refined bundle of five Cruz Piqué Shirts, offered at the price of four—plus an additional 10% off.\u003c\/p\u003e\r\n\u003cp\u003eCrafted from breathable cotton piqué, the Cruz is our timeless take on the casual shirt: clean lines, relaxed fit, and subtle structure.\u003c\/p\u003e\r\n\u003cp\u003eChoose your preferred colours and sizes after purchase—our team will be in touch to tailor your selection. It's your everyday essential, multiplied.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335315153180,"sku":"CL5-025-XS","price":1886.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335315185948,"sku":"CL5-025-L","price":1886.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335315218716,"sku":"CL5-025-S","price":1886.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335315251484,"sku":"CL5-025-XL","price":1886.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335315284252,"sku":"CL5-025-M","price":1886.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335315317020,"sku":"CL5-025-2XL","price":1886.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-lite-5-m_3ac34409-e4d4-451f-8087-7985a3e6b23f.jpg?v=1771445436"},{"product_id":"the-cove-cotton-pique-shirt","title":"GENE - The Cove Cotton Pique Shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=ILN9QVC]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"ILN9QVC\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp data-start=\"143\" data-end=\"466\"\u003eThe Cove Shirt is a timeless wardrobe staple made from breathable organic cotton pique. It features a tailored fit, long sleeves, and a soft collar with a hidden interior button for a secure, refined finish. The subtle texture adds a layer of polish while keeping it comfortable and lightweight—perfect for year-round wear.\u003c\/p\u003e\r\n\u003cp data-start=\"468\" data-end=\"634\"\u003eAvailable in six versatile colours, the Cove Shirt transitions effortlessly between smart and casual settings, pairing just as well with chinos as it does with jeans.\u003c\/p\u003e\r\n\u003cp data-start=\"636\" data-end=\"815\"\u003eYou can also opt for the Cove Bundle—choose five shirts and get a sixth one on us. A smart way to elevate your everyday rotation with a shirt that works hard across all occasions.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp data-start=\"817\" data-end=\"845\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMoeed is wearing size Medium. 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The Cruz Lite cotton shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=WJTYNAG]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"WJTYNAG\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Cruz Lite Shirt is a refined take on the classic Cruz, reimagined with a cleaner, pocket-free silhouette. Crafted from breathable pique cotton, it features a subtle textured finish that keeps its shape while feeling effortlessly light against the skin.\u003c\/p\u003e\r\n\u003cp\u003eAvailable in five versatile shades, it’s designed to bring depth and flexibility to your wardrobe—elevated enough for smart-casual moments, easy enough for everyday wear.\u003c\/p\u003e\r\n\u003cp\u003eWith a neatly structured collar and minimalist detailing, this is the kind of piece that works just as well with tailored trousers as it does with relaxed denim, bringing a touch of quiet confidence to whatever you pair it with.\u003c\/p\u003e\r\n\u003cp\u003eYou can also shop the Cruz Lite Bundle—choose four shirts and get a fifth one free. Perfect for building a rotation of elevated everyday essentials.\u003c\/p\u003e\r\n\u003cp\u003eMoeed is wearing size Medium, Anton is wearing a Large \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"Onyx \/ XS","offer_id":53335316594972,"sku":"CLS-25-Onyx-XS","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Onyx \/ S","offer_id":53335316627740,"sku":"CLS-25-Onyx-S","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Onyx \/ M","offer_id":53335316660508,"sku":"CLS-25-Onyx-M","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Onyx \/ L","offer_id":53335316693276,"sku":"CLS-25-Onyx-L","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Onyx \/ XL","offer_id":53335316726044,"sku":"CLS-25-Onyx-XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Onyx \/ 2XL","offer_id":53335316758812,"sku":"CLS-25-Onyx-2XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ XS","offer_id":53335316791580,"sku":"CLS-25-Teal-XS","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ S","offer_id":53335316824348,"sku":"CLS-25-Teal-S","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ M","offer_id":53335316857116,"sku":"CLS-25-Teal-M","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ L","offer_id":53335316889884,"sku":"CLS-25-Teal-L","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ XL","offer_id":53335316922652,"sku":"CLS-25-Teal-XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Teal \/ 2XL","offer_id":53335316955420,"sku":"CLS-25-Teal-2XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ XS","offer_id":53335316988188,"sku":"CLS-25-Plum-XS","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ S","offer_id":53335317020956,"sku":"CLS-25-Plum-S","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ M","offer_id":53335317053724,"sku":"CLS-25-Plum-M","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ L","offer_id":53335317086492,"sku":"CLS-25-Plum-L","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ XL","offer_id":53335317119260,"sku":"CLS-25-Plum-XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Plum \/ 2XL","offer_id":53335317152028,"sku":"CLS-25-Plum-2XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ XS","offer_id":53335317184796,"sku":"CLS-25-White-XS","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ S","offer_id":53335317217564,"sku":"CLS-25-White-S","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ M","offer_id":53335317250332,"sku":"CLS-25-White-M","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ L","offer_id":53335317283100,"sku":"CLS-25-White-L","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ XL","offer_id":53335317315868,"sku":"CLS-25-White-XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"White \/ 2XL","offer_id":53335317348636,"sku":"CLS-25-White-2XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ XS","offer_id":53335317381404,"sku":"CLS-25-Amber-XS","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ S","offer_id":53335317414172,"sku":"CLS-25-Amber-S","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ M","offer_id":53335317446940,"sku":"CLS-25-Amber-M","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ L","offer_id":53335317479708,"sku":"CLS-25-Amber-L","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ XL","offer_id":53335317512476,"sku":"CLS-25-Amber-XL","price":414.0,"currency_code":"EUR","in_stock":false},{"title":"Amber \/ 2XL","offer_id":53335317545244,"sku":"CLS-25-Amber-2XL","price":414.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-shirt-blue.jpg?v=1771446283"},{"product_id":"the-jude-seven","title":"GENE - The Jude Seven","description":"\u003cstyle\u003e#html-body [data-pb-style=A0WK0YP]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"A0WK0YP\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Jude Seven is a refined bundle of our signature Jude trousers—crafted for those who value quiet sophistication and effortless style. Tailored in Bulgaria from fine Italian cotton and fully lined in breathable viscose, each pair offers the perfect balance between timeless structure and everyday comfort. With their tapered leg, sculpted pockets, and a discreet stretch panel at the back waist, the Jude trousers move with you—never against you.\u003c\/p\u003e\r\n\u003cp\u003eThis exclusive set includes seven pairs for the price of five, offering two additional trousers on us. Wear them in rotation, style them cuffed or clean, and let them carry you from weekday to weekend with ease.\u003c\/p\u003e\r\n\u003cp\u003eA modern wardrobe built on thoughtful tailoring starts here.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"32\/32","offer_id":53335317610780,"sku":"Jude7-25-32\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"33\/32","offer_id":53335317643548,"sku":"Jude7-25-33\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"34\/32","offer_id":53335317676316,"sku":"Jude7-25-34\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"34\/34","offer_id":53335317709084,"sku":"Jude7-25-34\/34","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"34\/28","offer_id":53335317741852,"sku":"Jude7-25-34\/28","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"32\/30","offer_id":53335317774620,"sku":"Jude7-25-32\/30","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"34\/30","offer_id":53335317807388,"sku":"Jude7-25-34\/30","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"35\/32","offer_id":53335317840156,"sku":"Jude7-25-35\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"36\/28","offer_id":53335317872924,"sku":"Jude7-25-36\/28","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"38\/30","offer_id":53335317905692,"sku":"Jude7-25-38\/30","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"40\/32","offer_id":53335317938460,"sku":"Jude7-25-40\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"36\/30","offer_id":53335317971228,"sku":"Jude7-25-36\/30","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"36\/34","offer_id":53335318003996,"sku":"Jude7-25-36\/34","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"40\/30","offer_id":53335318036764,"sku":"Jude7-25-40\/30","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"38\/32","offer_id":53335318069532,"sku":"Jude7-25-38\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"36\/32","offer_id":53335318102300,"sku":"Jude7-25-36\/32","price":3284.4,"currency_code":"EUR","in_stock":false},{"title":"42\/30","offer_id":53335318135068,"sku":"Jude7-25-42\/30","price":3284.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/jude-7_af41f8da-522c-478a-94d9-fcd1b45ff395.jpg?v=1771445574"},{"product_id":"essential-silk-t-shirt-in-onyx","title":"GENE - Essential Silk T‑Shirt in Onyx","description":"\u003cstyle\u003e#html-body [data-pb-style=I6R9FK4]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"I6R9FK4\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eEffortless refinement in a deep, timeless tone.\u003c\/p\u003e\n\u003cp\u003eCrafted from pure‑mulberry silk jersey, this tee offers a whisper-soft touch with natural drape and subtle sheen. The Onyx colour—an elegant, near-black hue—underscores its quiet sophistication, making it a versatile base for both sharp and casual outfits.\u003c\/p\u003e\n\u003cp\u003eThe relaxed, slightly boxier cut creates ease without compromising structure. Its fine-knit silk gives gentle stretch and temperature regulation—cool when worn alone in warm weather, and perfect for layering under a shirt or lightweight jacket.\u003c\/p\u003e\n\u003cp\u003eMoeed wears size XL he is tall 5.10''\u003c\/p\u003e\n\u003cp\u003eFrancis is wearing 2XL and he is tall 6.3''\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M","offer_id":53335318200604,"sku":"Essential Silk T‑Shirt in Onyx-M","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335318233372,"sku":"Essential Silk T‑Shirt in Onyx-L","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335318266140,"sku":"Essential Silk T‑Shirt in Onyx-XL","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335318298908,"sku":"Essential Silk T‑Shirt in Onyx-2XL","price":165.0,"currency_code":"EUR","in_stock":false},{"title":"3XL","offer_id":53335318331676,"sku":"Essential Silk T‑Shirt in Onyx-3XL","price":165.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/onyx-silk-tshirt-geneman-cu_c12495d0-934d-47ba-bd3a-83de55a6531f.jpg?v=1771445494"},{"product_id":"the-cruz-four-earth-edit","title":"GENE - The Cruz four -Earth Edit","description":"\u003cstyle\u003e#html-body [data-pb-style=Y4D4DEE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"Y4D4DEE\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eFour Shirts. Three Paid. One’s On Us.\u003c\/p\u003e\r\n\u003cp\u003eIntroducing The Cruz-Earth Four — a limited-edition bundle featuring our signature Cruz shirt in four earthy, effortless shades: green, amber, ivory, and miel.\u003c\/p\u003e\r\n\u003cp\u003eMade from breathable, durable cotton pique and cut in a refined, everyday fit, these shirts move seamlessly from workdays to weekends — all while keeping things sharp and simple.\u003c\/p\u003e\r\n\u003cp\u003eBuy three, and we’ll gift you the fourth. Consider it a thank-you — and one less style decision to make.\u003c\/p\u003e\r\n\u003cp\u003eWhat’s Inside:\u003c\/p\u003e\r\n\u003cp\u003e4 x Cruz shirts in green, amber, ivory, and miel\u003cbr\u003eClassic fit with elevated tailoring\u003cbr\u003ePremium cotton pique — breathable and built to last.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eStyle that keeps up, whatever the day holds\u003cbr\u003eFour go-to shirts. One easy decision.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335318429980,"sku":"CEarthsh-25-S","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335318462748,"sku":"CEarthsh-25-M","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335318495516,"sku":"CEarthsh-25-2XL","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335318528284,"sku":"CEarthsh-25-XL","price":1582.4,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335318561052,"sku":"CEarthsh-25-L","price":1582.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/cruz-4-side_27bdcbc4-e3c6-4668-8ec9-c0df9ca4bd07.jpg?v=1771446349"},{"product_id":"hawthorn-parka-in-black","title":"GENE - Hawthorn Parka in black","description":"\u003cstyle\u003e#html-body [data-pb-style=PPY2410]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"PPY2410\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWeatherproof by design. British by nature.\u003c\/p\u003e\n\u003cp\u003eThe Hawthorn Parka is crafted from 100% waterproof waxed cotton by British Millerain—the legendary fabric mill trusted for its durability since 1880. Cut in a proper black and trimmed with warm ochre detailing, it brings modern edge to a timeless outdoor essential.\u003c\/p\u003e\n\u003cp\u003eDesigned with utility at its core, it is effectively a storm-proof placket. It features oversized flap pockets and a structured hood. Every detail is built for resilience—from unpredictable weather to everyday wear. Finished to stand apart. This is the parka, refined.\u003c\/p\u003e\n\u003cp\u003eAnton is wearing size Large. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThis jacket runs bigger so please size down or ask us for size advice* \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"M","offer_id":53335318659356,"sku":"HPB-25-M","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335318692124,"sku":"HPB-25-2XL","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335318724892,"sku":"HPB-25-XL","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335318757660,"sku":"HPB-25-L","price":1085.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/hawthorn-parka-black_96d58b15-60fb-472f-9ca8-174df950056f.jpg?v=1769561850"},{"product_id":"the-hawthorn-parka-in-burnt-orange","title":"GENE - The Hawthorn Parka in burnt orange","description":"\u003cstyle\u003e#html-body [data-pb-style=YWTJKRD]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"YWTJKRD\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eHeritage reimagined, this is what the Hawthorn Parka is about. Designed for both function and fashion, this sleek parka features a modern, tailored silhouette that offers a refined take on classic outerwear. Co-signed by Birtish Millerain and their superb weather-resistant waxed cotton that provides superior protection against rain. \u003c\/p\u003e\r\n\u003cp\u003eThe Hawthorn Parka is equipped with an adjustable hood, roomy pockets, and a flattering mid-length cut that makes it the perfect companion for colder days. Its minimalist design adds versatility, allowing you to pair it with any outfit while maintaining a polished look. Whether you're headed to the office or out for a weekend adventure, this versatile parka is a must-have for every wardrobe.\u003c\/p\u003e\r\n\u003cp\u003eAnton is wearing size Large.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThis jacket runs bigger so please size down or ask us for size advice* \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335319216412,"sku":"HPO-25-S","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335319249180,"sku":"HPO-25-M","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335319281948,"sku":"HPO-25-2XL","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335319314716,"sku":"HPO-25-XL","price":1085.6,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335319347484,"sku":"HPO-25-L","price":1085.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/hawthorn-parka-orange-det.jpg?v=1771446195"},{"product_id":"the-organic-cotton-line-shirt","title":"GENE - The Organic Cotton Line Shirt","description":"\u003cstyle\u003e#html-body [data-pb-style=OROF0PI]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"OROF0PI\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eCut from pure organic cotton in a deep emerald hue, the Organic cotton Line Shirt is designed with precision and ease in mind. Finished with natural mother-of-pearl buttons, French seams, and fine bound details along the cuffs and hem, it brings structure without stiffness. The fabric has a clean, breathable handle that softens with wear, giving the shirt a lived-in elegance over time.\u003c\/p\u003e\n\u003cp\u003eA modern essential — pared back, enduring, and made to be worn often.\u003c\/p\u003e\n\u003cp\u003eAnton is wearing size Large- the fit is standard and true to size. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335321051420,"sku":"SM001-XS","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335321084188,"sku":"SM001-S","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335321116956,"sku":"SM001-M","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335321149724,"sku":"SM001-XL","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335321182492,"sku":"SM001-L","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335321215260,"sku":"SM001-2XL","price":289.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/organic_cotton_line_shirt-emerald.jpg?v=1771445462"},{"product_id":"the-organic-cotton-line-shirt-slate-blue","title":"GENE - The Organic Cotton Line Shirt — Slate Blue","description":"\u003cstyle\u003e#html-body [data-pb-style=SPV6W5I]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"SPV6W5I\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003eTailored from pure organic cotton in a muted slate blue tone, the Line Shirt brings quiet structure and ease in equal measure. 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The smooth cotton weave softens with time, making it as comfortable as it is precise.\u003c\/p\u003e\n\u003cp\u003eAn essential layer for thoughtful dressing — clean, effortless, enduring.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAnton is wearing size Large- the fit is standard. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"S","offer_id":53335321280796,"sku":"The Organic Cotton Line Shirt — Slate Blue-S","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"XS","offer_id":53335321313564,"sku":"The Organic Cotton Line Shirt — Slate Blue-XS","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335321346332,"sku":"The Organic Cotton Line Shirt — Slate Blue-M","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335321379100,"sku":"The Organic Cotton Line Shirt — Slate Blue-2XL","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335321411868,"sku":"The Organic Cotton Line Shirt — Slate Blue-XL","price":289.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335321444636,"sku":"The Organic Cotton Line Shirt — Slate Blue-L","price":289.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/organic-cotton-shirt-slateblue-loragene.jpg?v=1771445955"},{"product_id":"the-francis-alpaca-wool-jumper","title":"GENE - THE FRANCIS ALPACA-WOOL JUMPER","description":"\u003cstyle\u003e#html-body [data-pb-style=M1WK1J4]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"M1WK1J4\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Francis is knitted in a chunky gauge, from soft alpaca and wool blend using a pearl stitch for added depth and texture. It a jumper that balances warmth and ease in equal measure.\u003c\/p\u003e\n\u003cp\u003eDesigned with a crew neckline, loose fit, and subtly elongated silhouette, it drapes effortlessly on any frame — unisex by nature and intention. Each piece is made to order, shaped slowly to reduce waste and honour the process behind it.\u003c\/p\u003e\n\u003cp\u003eA tactile, timeless layer that softens with wear and feels instantly lived in.\u003c\/p\u003e\n\u003cp\u003eFrancis is wearing size 2XL, he is 6.3'' tall and his usual size is 2XL. This sweater is designed to sit loosely \u003c\/p\u003e\n\u003cp\u003eAmber is wearing size Large- her usual size is Small and she is 5.9'' tall. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThis garment is Made to Order, please consider 2 to 4 weeks for delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LORA GENE","offers":[{"title":"XS","offer_id":53335321542940,"sku":"K001-M-26-XS-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":53335321674012,"sku":"K001-M-26-S-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53335321805084,"sku":"K001-M-26-M-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":53335321936156,"sku":"K001-M-26-2XL-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53335322067228,"sku":"K001-M-26-XL-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53335322198300,"sku":"K001-M-26-L-Black","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"3XL","offer_id":53335322329372,"sku":"K001-M-26-3XL-Black","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/4218\/8316\/files\/new-sweater.jpg?v=1769561964"},{"product_id":"december-ritual-box","title":"December Ritual Box","description":"\u003cp\u003eDecember Ritual Box – Един ритуал. 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